Key Point of Comparison Makes a Major Difference

When a leading retailer of Eco-Friendly detergent pods partnered with Addison Applications, we looked for ways to help consumers better understand the advantages of the pods vs the big guys.  We looked at a variety of shopping aides to help make the case to go green.

3.5%

Increase In Conversion Rate

2.6%

Increase in Revenue Per Visitor

$125K

Projected Annualized Impact

Problem:

Solution:

Results:

Spark Your Curiosity!

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