The Elevar app is a conversion tracking tool designed for direct-to-consumer (D2C) brands using Shopify. It enhances marketing performance by ensuring accurate tracking of customer interactions and conversions across various platforms. Key features include:

• Server-Side Tracking: Elevar captures and transmits conversion data directly from your server to marketing channels like Facebook, Google Ads, and TikTok, improving data accuracy and reliability.
  
  
• Data Layer Integration: The app provides a comprehensive data layer for Google Tag Manager, facilitating the collection and management of customer and eCommerce data.
  
  
• Session Enrichment: By recognizing returning users, Elevar enhances data sent to marketing platforms, boosting campaign performance and return on ad spend (ROAS).

• Integration with Marketing Platforms: Elevar seamlessly connects with over 40 marketing channels, including Facebook Conversion API (CAPI), Google Ads, GA4, and Klaviyo, ensuring consistent and accurate data across platforms.
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• Consent Management: The app integrates with GDPR and CCPA consent providers, ensuring compliance with data privacy regulations.
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By implementing Elevar, Shopify merchants can achieve up to 99% conversion accuracy, leading to improved ad performance and more informed business decisions.